Keyword: Cognitive dissonance

1 result found.

Research Article
Research on Effects of Herd Behavior and Customer Commitment on Customer Behavioral Intention and Post-purchase Disorder: A Case Study of Multilevel Marketing
International Journal of Business Studies and Innovation, 2(4), December 2022, 23-30, https://doi.org/10.35745/ijbsi2022v02.04.0003